dreeves@bcconline.com

You must use a user name and password after the first week of class. Without these words you will not be able to access the course materials. The format of your username and password are clearly posted on the main page of your course. If you still need assistance with your username and password please go to this page and read the instructions: http://www.bcconline.com/orient/password.htm, to receive further assistance.

In the box below please explain your understanding of user names and passwords, including how you expect to receive your user name and password for this class.

Welcome to BADM 19 - online! This is a comprehensive study of Marketing and the roles of the Marketer. It is designed with emphasis on the marketing planning process whereby environments are analyzed, missions and objectives established, and strategies and controls formulated to bring together target markets and marketing mixes. It is designed to produce students who can understand, appreciate, discuss and apply the information learned concerning the marketing process. The student will explore various aspects of the marketing world during this course. These will include the following, for example: The Marketing Process, International Marketing, Marketing Systems and many more. Because this is such a broad field, it will, out of necessity, cover each topic with a broad brush. Each week we’ll focus on a different aspect of the Marketing World through our online conferencing discussions, readings and assignments.

The text that we will be using is: Marketing, 10^th Edition, by Kerin – Hartley – Rudelius.

A comprehensive study of the standard marketing curriculum. Designed to offer a clear, concise understanding of marketing concepts, processes, problems, and applications. Degree Applicable. UC/CSU

3 Units
Prerequisite: None
Repeat Code: 0 (Taken Again Only with a Grade of "D" or Lower)

1. Understand the importance of Product, Price, Placement, and Promotion to the Marketing Mix.

• Assessment method(s): Essay examinations and case studies; group projects
• GEO’s addressed by SLO: Communication; Critical and Creative Thinking; Global Awareness; Personal and Professional Development

2. Design pricing schedules and advertisement campaigns utilized in sales promotions.

• Assessment method(s): Essay examinations, case studies, and current event reporting. Oral reports.
• GEO’s addressed by SLO: Communication; Critical and Creative Thinking, Communication, Global Awareness

3. Creation of a marketing plan intended for both class project assessment and applicability as a tool in financing small business venture.

• Assessment method(s): Marketing Report
• GEO’s addressed by SLO: Communication, Personal and Professional Development (through research); Global Awareness

After completion of this course, the student should be able to:

1. Demonstrate knowledge of the marketing process
2. Analyze and evaluate the life cycle process
3. Examine the various channels
4. Develop an effective Marketing Plan

In the box below type, your personal objectives for taking the course as well as the most important objective or SLO in your opinion of those listed above.

Marketing, 10^th Edition, by Kerin – Hartley – Rudelius.

Again: This course is extensively Internet-augmented. Students will need to know how to use the Internet to review lecture notes, take online quizzes, keep track of course announcements and assignments, take exams, check their grades, and interact with the instructor and/or other students via email and within the online classroom.

In the box below type, I have my textbook for BADM 19 or I will have it by the end of the first week of class.

Email Updates:

Letter grades will be assigned as follows:

In the box below type, I understand the methods of evaluation and agree to abide by them.

On-Line Participation

This course is offered on-line, over the Internet and the World Wide Web, which allows students to participate at any time, from any location. Because of this flexibility, it is important to plan your time carefully. Students are expected to sign in to the class conference forum (your "virtual classroom") and participate in discussions and other activities at least four times per week. You should expect to spend a minimum of four – five hours per class week on-line – the same amount of time you’d spend in the physical classroom. You’ll be sending and receiving E-mail, performing on-line research and participating in Web explorations and "tours," and interacting socially and professionally with classmates. See Ground Rules for On-Line Participation for additional guidance.

A class week is defined as the period of time between Monday and Sunday. The first week begins the first day of the semester and ends midnight the following Saturday. Assignments scheduled for completion during a class week should be completed by Saturday of the week assigned. Writing assignments and formal papers should be completed and successfully submitted, or postmarked, so that they are in my hands on the due date. NOTE: Because this is an on-line course designed to get feedback on assignments to you directly via the Internet, you must make prior arrangements with me before submitting a paper via fax or the postal service. If you ever have problems transmitting your assignments to me, telephone me immediately, and we’ll get the problem solved. The student is to understand that unless the instructor authorizes a time extension, all assignments received past its due date will receive a grade score penalty. The student will receive a confirmation of receipt from the instructor within 72 hours of sending the assignment. If the instructor has not replied with 72 hours to the student, it is the student’s responsibility to follow-up on all submitted assignments and email messages sent to the instructor.

Email-Homework: Homework must be submitted not later than Saturday of the week assigned. Late homework will receive a grade penalty. Homework not turned in by the due date, but which is turned in no more than 7 days late, will receive a 5 point penalty for each day late. Homework not received within 7 days of the due date will not be scored and will receive a grade of zero. No work received after the last Saturday of the online term will be scored.

SPECIAL NOTE: It is the students responsibility to ensure that the instructor is receiving your e-mails. The instructor will send out a welcome e-mail at the start of class, make sure you respond acknowledging that you did receive the e-mail. It is recommended that you place the instructors e-mail address (dreeves@bcconline.com) into your address book to avoid e-mails being placed into Junk e-mail by mistake. If your spam or security is too tight, this may impair your ability to receive e-mails and graded quizzes.

Discussion Assignments: Discussion (student classroom participation) work must be posted in the classroom not later than Saturday of the week assigned. I will not accept these via email. They must be posted in the classroom i.e., week one discussion question in week one discussion message board in order to be scored. Posting placed in the wrong classroom message board will not be graded and will not be scored. Late discussion thread postings by a student will receive a 2.67- point penalty for each day late after the due date up to 7 days. The required discussion posting(s) not posted after 7 days of their due date will not be scored and will receive a grade of zero. No class-work posted after the last Saturday of the online term will be scored.

Absentee Policy: Student(s) who fail to participate in the classroom during a course week will be deemed absent for that week. The absence will be annotated as absent unexcused (AU), unless the instructor has been informed beforehand and deemed the absence as absent excused (AE). The instructor shall report all absences to the main campus as required. A student who has not participated for 14 consecutive days regardless if the absences were deemed AU or AE shall be recommended for administrative withdrawal to the main campus. The main campus shall make recommendations to the instructor as to what action if any will be taken. Emails sent to the instructor during a "course week" without actual classroom participation will not count as classroom participation or attendance. This will be scored and annotated accordingly AU or AE. In a traditional classroom just because a student contacts the instructor and is excused from a scheduled class meeting does not mean the student is given credit for participation or attendance. The student is still annotated as AU or AE. The online classroom shall be no different in this respect. It is the instructor’s sole discretion as to what he/she shall consider AU or AE.

Students should use e-mail for private messages to the instructor and other students. The Classroom Conference Board(s) are for weekly discussions, instructor messages, classroom participation and attendance. Students are to send all email messages or homework to the instructor's following email address: dreeves@bcconline.com.

1. Students are expected to complete (4 - 5) hours per week of conferencing or other appropriate online activities, including sending/receiving E-mail and navigating and conducting research over the World Wide Web.

2. All students will participate in conference discussion. Conventions of on-line etiquette, which include courtesy to all users, will be observed. Conference discussion in this context means the course conference where we can all post questions and comments. (Note: Typing in all caps is the same as shouting at your classmates and is considered rude.)

3. Students may get assistance with computer-related problems through the college and instructor.

4. Students will submit papers as MS Word or binary files uploaded to the computer and routed to the instructor as an email "ATTACHMENT", preferably in MS WORD FORMAT, and virus free. All email messages and ATTACHMENTS will include the student's: FULL NAME, EMAIL ADDRESS, COURSE TITLE, and ASSIGNMENT TITLE. If I can't read your file, I'll let you know.

5. Assigned papers will be submitted via the postal service or fax only if arrangements are made with the instructor beforehand.

1. Reading the Instructor's Bulletin as posted every time they log into the classroom.
2. Actually participating in meaningful discussion in the classroom. Just signing in will not earn a student full credit for classroom participation. Full participation is considered signing in weekly and contributing to the class discussion(s) each week with meaningful valid discussion with classmates concerning the course subject material and the assigned topic(s) for each week.
3. Ensuring assignments are turned into the instructor on time as well as the completion of required online quizzes and exams. Note: Assignments received late or quizzes taken late will be deducted (5 points for quizzes and 2.67 for discussions) for each day late up to 7 days and will receive a zero (0%) once 7 days past the due date. Contacting the instructor after 72 hours if they have not heard anything from the instructor regarding their turned in assignment within 72 hours.
4. Sending homework assignments to the instructor as an "ATTACHMENT", to an email message. The email and attached work product will have the students FULL NAME, EMAIL ADDRESS, COURSE TITLE, and SPECIFIC ASSIGNMENT.
5. Completing weekly Reading assignments and assigned online quizzes.
6. Completing Weekly Discussion Questions.
7. Completing other assignments as assigned
8. Students are responsible for ensuring the instructor has received all messages and work products i.e., homework sent via email.

In the box below type, I understand and agree to abide by the online instructions written above.

Class Schedule (Critical Thinking):

As the student progresses through the course, critical thinking will take place as an in-depth study of the role and responsibilities of each segment of the marketing system is understood. A past, present, and future exposure to each sub-system procedure from the initial entry to final disposition, and the relationship each segment maintains with its system member will result in critical thinking.

Other outside Class Assignment:

1. Study
2. Answer questions
3. Required reading
4. Written work (essay/compositions/reports/analysis/research)

Each student is responsible for:

Criteria Utilized for Grading Written Assignments e.g., (If a research project or paper is assigned.)

Assignments will be graded on a possible 1000 point system

1. Misspelled Word = (10 points) for each word (Use Spell & Grammar Check)
2. Proper Word Spelling, but misused word i.e., their, there = (-2 points) for each word
3. Improper Grammar = (-1 points) for each grammar mistake
4. Poor Sentence Structure = (-1 points) per sentence
5. Failed to Support Own Opinion with Valid Facts = (-5 points)
6. Rambling without making a point leaving reader lost = (-6 points)
7. Failed to explain theory or case in detail = (-1 points)
8. Failed to site source(s) in which information was found = (-4 points)
9. Failed to place full name on assignment = (-5 points)
10. Research paper(s) if assigned; for each APA or MLA format error = (-1 point) per error even if it a repeated error. (See APA & MLA Reference Link Provided)

Assignment(s): Received past its assigned due date will be penalized 5 points for each day late up to 7 days and shall not be scored, after 7 days, receiving a zero.

During Week 2, Assigned Reading: Chapters 3 and 4 – Discussion Question – "Take Online Quiz." After reading the chapters the student should be able to:

During Week 3, Assigned Reading: Chapters 5, 6 and 7 – Discussion Question - "Take Online Quiz." After reading the chapters the student should be able to:

During Week 4, Assigned Reading: Chapters 8 and 9 – Discussion Question - "Take Online Mid Term Exam" (Chapters 1-9 testable). After reading the chapters the student should be able to:

During Week 5, Assigned Reading: Chapters 10, 11 and 12 – Discussion Question - "Take Online Quiz." After reading the chapters the student should be able to:

During Week 6, Assigned Reading: Chapter 13 and 14 – Discussion Question - "Take Online Quiz." After reading the chapters the student should be able to:

During Week 7, Assigned Reading: Chapters 15 , 16, 17 and 18 – Discussion Question - "Take Online Quiz." After reading the chapters the student should be able to:

During Week 8, Assigned Reading: Chapter 19, 20, 21 and 22 – Discussion Question - Take Online Quiz After reading the chapters the student should be able to:

During Week 9, No Online Quiz this week. EXAM WEEK, OPEN BOOK /OPEN NOTE.